Why Building a software company is the greatest wealth creation strategy of the next decade
even if you Aren't technical, don't want to raise venture capital, & have never done SaaS before…
Watch the video below to learn more
We scaled our Most recent saas company from
$0 - $1M ARR in 12 months 100% bootstrapped with a small team
My name is Luke Alexander.
I have generated 8 figures across my own online businesses and have built three SaaS companies since 2022.
My latest company, Kendo AI, is an AI sales enablement platform used by thousands of sales professionals, including teams inside billion dollar companies.
We took it from zero to more than $1 million in annual recurring revenue while bootstrapped in its first 12 months.
So when I talk about building software, I am not talking about something I read in a book.
I am talking about the business model I am actively building every day.
And there is a reason I keep choosing it.
SaaS Gives You Leverage.
You build the product once.
Customers use it around the clock.
Your team improves the same core product.
New customers benefit from those improvements.
Revenue grows.
And while the business produces cash flow, you are also building an asset that you can sell for a great multiple.
A strong SaaS company can have:
Recurring revenue.
Customers who stay.
Strong margins.
Predictable financials.
A relatively small team.
A product that does not require the founder to personally deliver every result.
Those qualities can make a software company extremely valuable.
You Are Not Just Building Income.
You Are Building Something You Own.
You can take money out of the business.
You can reinvest the profits into growth.
You can hire more people.
You can launch new products.
You can acquire competitors.
Or you can eventually sell the company.
Depending on growth, retention, margins, and the quality of the business, software companies can sell for multiples of their annual profit or revenue.
That means you could spend years generating cash flow from the company and then potentially sell it for several years worth of that cash flow in one transaction.
Today, AI has dramatically lowered the technical barrier required to get into SaaS.
"But I Do Not Know How To Code."
That matters far less than it used to.
Most people hear the words software company and immediately think:
"I am not technical."
"I do not know how to code."
"I do not have investors."
"I would not even know who to hire."
A few years ago, those were serious barriers.
Today, AI coding models have changed what a nontechnical founder can build.
The most important skills are increasingly things like:
Finding valuable problems.
Understanding customers.
Knowing what to build.
Designing a useful product.
Getting customers.
Building distribution.
AI coding agents have replaced hand written code in the last 12 months, and software will never be built exclusively by hand ever again.
The window for anyone to find a problem and build an amazing software company is wide open.
People who once needed huge amounts of capital and engineering talent can now build products with far fewer resources.
Small teams can move faster.
Founders can test ideas cheaper.
Products can be launched faster.
Entire new categories of software are being created around AI.
That is why I believe right now is one of the most interesting times in history to start a software company.
If you are interested in building your own software company and getting the same blueprint we have used to make 8 figures online…
Click the button below and apply to learn more.
This group gave me the blueprint, knowledge, and systems needed to build my network and taught me how to convert! not only in the info space but also in actual business. Now, I know exactly how to turn traffic into paying customers and maximize every opportunity. It’s led to massive wins for my clients and a game-changing income for me.
Tristan Bannister
I joined this as an artist - not a salesman, not a closer. But I came with full presence, full commitment, and full belief in what’s possible. This group gave me more than frameworks. It gave me direction, discipline, and a mirror. It allowed me to stay true to my creative nature while learning how to build structure, value, and income around it. The culture, the minds, and the standards in this space are unlike anything I’ve ever seen. I grew, fast - because I had to. This isn’t just a group. It’s a system that turns vision into clarity, and clarity into cash. I’m grateful and ready for what’s next.
Mihailo Stojanovic
This group taught me everything I know about building a high-performance sales process that converts traffic to the highest degree and squeezes the most money out of every lead. Since joining, I’ve helped generate millions for my clients and made a serious income for myself too.
Chris Carmona
Joined AI Insiders end of June 2024 and had just started managing the sales team and backend for one of the companies I was closing for. Had no idea how to deliver anything I had sold them, so I bought AI Solutions to quickly learn how to fulfill these promises I had just made. Quickly snowballed once I started working through the course, talking to the coaches/other students, and saw the potential to turn it into a real business. Stopped closing and went all in, fast forward to September 2024, I had my first $20k month, just under $40k in February, and have been sitting in and around that range since then. On track to clear $50k minimum this month (May 2025).
Max Bates
I joined this community around 2 weeks ago and with the blueprint and framework provided I was able to increase the revenue with one of my clients by over $100,000. I had an operational background but lacked sales experience, this taught me exactly what I needed to know to increase my clients sales teams without all the fluff.
Mark Gennaro
“Came to AI insiders with a dying client-- slowing losing 5 figures in collected cash each month. Since then, have been able to do multi-six figures in 2025 with that same client and have signed a personal brand with 600k on instagram along with a high-end B2B systems offer. Never been as confident as I am now with the ability to build anything we need in our tech stack. Also been much more of an authority on sales calls and in big decisions with clients.”
Andres Diaz
Being in the online business space for years now, I never felt early to anything. Started sales after it was popular, missed crypto runs, missed SMMA. And what happens every time with any of these opportunities is that if you’re early, it’s basically impossible not to make money. With AI Insiders, I actually feel like I’m early to a massive opportunity. Plus, the connections in the group are incredible. I've gotten enough referrals from the group to more than cover the program cost. Don’t make the mistakes I made before this and jump in while you’re still early.
Nehemiah Jordan
I joined AI insiders about 6 months ago and the results we are getting from the program are insane. The systems we have put in place have removed a ton of bottle necks that we were facing with clients that we are using now to push our portfolio of companies past 100k/month. We now have access to the best network of sales reps and mentors in the space to deliver next level results for our clients.
Kaden Bruce
AI Insider taught me the ins and outs of scaling info products and online business. The program gave me proven systems, resources, and templates that delivered A-to-Z knowledge on converting traffic into closed deals. I plugged these frameworks directly into my clients’ offers and saw immediate results. The high-level coaching and access to a network of like-minded peers will help you level up in every area of business and mindset.
Josh Rollins
I joined AI Insiders in March 2024 with years of business experience but struggled with how to crack the info space at scale. Their systems, processes, and automation training showed me how to apply my skills to build real revenue streams for my clients. My income’s now hitting multiple five figures a month, and every single one of my clients has seen significant results, proof the mentorship works. The frameworks are plug-and-play, and delivers results.
Riley Robichaud
I joined AI Insiders 7 months ago, and it’s been a game-changer. I learned sales team management, operations, and automations—skills that helped me lead a $400K+ launch in a week. I recovered my investment within a month. Highly recommend joining early and becoming unstoppable in this space.
Aman Satija
I joined the program coming with a sales background, but wanted to get more knowledge on building infrastructure and systems to enable a smooth sales process. Luke and his team are some of the most experienced people in the industry, so it was a no-brainer to get help from them. Since joining I have worked with multiple clients in different niches in just a short while, and learned the insights to get to the next level. You will be in good hands with this exceptional team & program
Carson Dornn
Been increasing our close rate and revenue for 4 months in a row. Thanks to Luke and Kishan's perspectives we discovered what the bottleneck was in our business and reached 150k mrr in South America!
Agustin